Kasturi, Poonam Bir, an industrial designer by training, is founder faculty of the Srishti School of Art Design and Technology, Banglore. She founded Industree Crafts Pvt Ltd along with two other partners. She is also the founder-director of PlaynSpeak, a company that designs and manufactures new paradigm products. Poonam has a number of papers on design and craft issues to her credit. During her career she has designed and conducted numerous interactive workshops on issues of design, creativity and craftsmanship.