Poonam Bir Kasturi responds to John Ballyn’s Training for artisans

I have met John many years ago and I know of the work he has done in this sector. I feel that his article "Training for artisans - blending the market-led approach with tradition, sustainability and environmental issues" covers the areas my article did not pay attention to. And for that I am grateful to him for articulating the specifics that come under what we all talk about when we use the word "market-led".

• Pricing Policies

• Shopping Habits

• Fashion Trends and Product Conformity

• Volume Production

• Consumer's lack of Knowledge

• Difficult Days

• Holding their own - knowing your enemy

(The last particularly is so telling - why do so many of the people who work in craft see "the market led trade" as the enemy?)