AIM” Art Illuminates Mankind is a society registered under West Bengal Registration Act XXVI of 1961, established in 2003. A grass root level social enterprise, a welfare organization it envisions a holistic encouragement of the artisan’s creative capacity. It has artisan members from various parts of the country. AIM believes that each artisan, each art form, each tradition has vitality worth celebrating. The AIM endeavor is not just about creating and selling handcrafted products. The foundation of the program is AIM’s commitment to empower rural and tribal women, both economically and socially, enhancing their self esteem. It aims at providing employment to more and more women SHGs and training them into artisans, and hence every year we add on to our members through induction programs. The main objective has been to create a sustainable and independent world for its artisan members. The organization is committed to providing its artisan members with continuous work and a regular source of income for the betterment of their families and themselves. The artisans are encouraged towards both economic and social development, thus, enhancing their confidence and self esteem.