Gupta, Manisha is an M.Sc- Maths , PGD-Computers with a long standing passion for the arts & crafts has done extensive research on Intellectual Property Rights (IPR) issues related to traditional arts & crafts- creative and cultural industries. She conducted a study and created a strategy for protection of Traditional Knowledge & IPRs of artisans for an international development organization. She has written for reputed development magazines & leading national dailies and presented papers at national & international conferences.