Interview with Designer Vidhi Singhania

YOUR VIEWS

Recognizing the role traditional handlooms and designs play in contemporary fashion, we are starting a series of interviews with fashion designers. We ask a set of questions to which the designers send their responses. We will intersperse these with interviews with the crafts persons to get both sides of the process being examined.

As a designer do you employ craft techniques and processes in your art? Yes Which crafts have you worked with? Handloom weaving with incorporation of traditional motifs like Phulkari, Kutch, Warli, Leheriya, Batik, Block Printing, Zardosi, etc. Do you employ crafts persons or do you work through commissions? Both

Do you give them the designs or do you work with the existing traditions and then modify them within your creations? Both. I use traditional motifs like a buti, flower or parrots but contemporize them For e.g. if I am making a saree I won't use small motif all over the s...